摘要:網(wǎng)站分析是指在獲得網(wǎng)站訪問(wèn)量等基本數(shù)據(jù)情況下,分析網(wǎng)站數(shù)據(jù),從中發(fā)現(xiàn)訪客訪問(wèn)網(wǎng)站的規(guī)律和特點(diǎn),并將這些規(guī)律與網(wǎng)絡(luò)營(yíng)銷(xiāo)策略等相結(jié)合,從而發(fā)現(xiàn)目前網(wǎng)絡(luò)營(yíng)銷(xiāo)活動(dòng)和運(yùn)營(yíng)中可能存在的問(wèn)題和機(jī)遇,并為進(jìn)一步修正或...
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